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The early days (2004 to be precise) saw two mates will sked and scott hawkes pounding the pavements of sydney to hit up unsuspecting fashion boutique owners with status anxiety. Surprisingly, despite having just 1 style in 5 colours on offer, they were in business. Not big business as you could well imagine, but business. Today, status anxiety can be found in over 800 top tier fashion boutiques & department stores across 12 countries. Despite the changes in the past 10 years, the process & goal of every piece remains the same…

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